Product Management, Professional Certificate
Program Overview
Our Product Management Certificate helps students develop practical skills in market research, user-centered design, and product strategy that will enable them to contribute to the product development process. It teaches critical skills for each stage of the product management lifecycle, including data-driven research and design, prioritization and road mapping, agile development and testing, and product launch and measurement strategies.
Students will also get hands-on practice with critical tools associated with each phase including Productboard for mapping, Jira for project management, and Amplitude for product analytics. By the end of the 10-week course, taught by industry professionals, students will be able to gather and analyze relevant data to make informed product decisions and measure success.
This course is offered in partnership with Ziplines Education.
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Module 1: Develop a Product Mindset
Module 2: Gather Customer Insights with User Research
Module 3: Define Customer Problems by Analyzing Data
Module 4: Size the Market Opportunity
Module 5: Create a Product Roadmap
Module 6: Design and Validate a Prototype
Module 7: Build a Product Solution using Agile
Module 8: Define a Go-to-Market Strategy
Module 9: Measure & Optimize Impact
Module 10: Lead with Influence
Additional Information
Requirements for the course include:
Internet connection (broadband wired or wireless; 3G, 4G, or 5G/LTE)
A computer to access the LMS, live/online sessions, and Slack workspace.
A microphone (built-in, headphones, or headset)
A webcam (built-in or USB plug-in) (optional but recommended)